You have just received the final exports from your video agency. They look stunning. You have cinematic shots, your logo is perfectly positioned at the end, and key value propositions are animated across the screen.
But when those videos hit your website or Meta Ads Manager, things start to break. Your logo gets cut in half on Instagram Stories, or your text is buried behind a "Shop Now" button.
At IGNITE, we see this all the time. To help you get the most out of your creative investment, we have put together a guide on how to supply video assets that actually work, from your website hero banner to the Google Display Network.
The Number One Rule: Keep it Clean
The biggest mistake we see is supplying video with baked-in text or logos.
For Webflow Websites
If you are using video as a hero banner on a Webflow site, it should be a clean file. We want the movement to draw the eye, but we almost always overlay the actual text using code within the Webflow Designer. This ensures the text is readable on all screen sizes, stays accessible for screen readers, and remains SEO friendly.
For more on getting the best out of your site assets, check out our guide on how to provide usable brand assets to your digital agency.
For Marketing
Meta and Google crop videos differently depending on where they appear, such as the Feed versus Stories. If your text is part of the video file, you lose control over where it ends up.
The Seamless Loop
For web use, your video should not end on a logo splash screen and then jump back to the start. It should be a continuous, fluid cycle of clips that loops without a noticeable break. This is particularly important for high-end Webflow video embeds where performance and quality are the priority.
Mastering the Right Size for Meta
Meta’s Advantage+ Placements allow your ads to run across the entire ecosystem, but only if the creative fits the frame. If you only provide landscape video, you are missing out on a massive chunk of vertical inventory in Stories and Reels.
The IGNITE Spec Sheet:
- Feed (1:1): 1080 x 1080px. The safe middle ground for Facebook and Instagram feeds.
- Stories & Reels (9:16): 1080 x 1920px. Essential for full-screen mobile immersion.
- Feed Optimisation (4:5): 1080 x 1350px. This is our preferred size for feeds because it takes up more vertical real estate as users scroll.
The Video Agency Brief Template
To save you time and rounds of revisions, copy and paste this list into your next brief to your videographer or agency.
Subject: Video Export Requirements for [Project Name]
To ensure these assets work across our Webflow site and Meta ad campaigns, please provide the following exports:
Clean Masters:All clips must be supplied without baked-in text, captions, or logo overlays.Looping Hero (Web):1920 x 1080px landscape. Must loop seamlessly without a logo splash screen at the end. Keep file size under 10MB if possible.Social Placements:1:1 (1080 x 1080) for standard feeds.4:5 (1080 x 1350) for optimised vertical feeds.9:16 (1080 x 1920) for Stories and Reels.
Safe Zones:Ensure all key action is kept within the central 60% of the frame to avoid being covered by platform UI (like the 'Like' buttons on Reels).
What to do if your overlays are already Baked In
If you have already received your videos and they have text all over them, you have three options:
- The Pro Fix (Best Option): Ask your agency for clean exports without any text or logos and specific resized versions for 1:1, 9:16, and 4:5. This gives you the best quality and full control over your ad placements.
- The Quick Fix (The Compromise): Create padded vertical versions. You can place your landscape video in the centre of a 9:16 canvas and fill the top and bottom with a brand colour or a blurred version of the video. It is a 10-minute job in Premiere or Canva, but it is a bit of a dodgy workaround. It will not look as professional as a native vertical video because your content ends up looking quite small on a mobile screen.
- The Last Resort: Restrict your placements. You can tell Meta not to show the video on Stories or Reels, but you will lose reach and likely pay more for the views you do get.
The Quick Sanity Check
Before you hit Go on a campaign, upload your video to Ads Manager and check the Previews. Toggle through Feed, Stories, and Reels. If your logo is obscured or your message is chopped, it is not ready for prime time.
Whether you are building a new site or launching a campaign, having a solid digital checklist for marketing managers ensures no detail is missed.
Need a hand getting your digital assets sorted? We have been helping brands navigate these technical quirks for over 15 years. Get in touch with the team at IGNITE to ensure your next campaign looks as good as it performs.