Blog

The New SEO Frontier: Why Your Website Needs an llms.txt File (and How to Generate One)

Search is changing. Learn why the llms.txt file is critical for AEO visibility on ChatGPT, Gemini & Grok. Use our free IGNITE tool to generate yours today.

Why You Can’t Edit Everything on a Custom Website (And Why That’s a Good Thing)

Frustrated that you can't drag-and-drop every element? Discover why "locking" specific design structures is crucial for protecting your SEO, brand consistency, and sanity.

Mastering Webflow Menus: Best Practices for Scalable, Client-Friendly Menus

Stop over-engineering your Webflow navigation. Learn the difference between static, CMS and hybrid menus, plus the exact "IGNITE Architecture" we use for scalable, client-friendly sites.

November 26, 2025

Best-Practice Sitemap & Navigation Guide for Australian Independent Schools

This article explains how a data-driven information architecture (IA)—specifically a clear sitemap and menu structure—is the most critical factor in converting prospective parents on a school website, especially given their limited attention span and high mobile usage.

June 6, 2025

How To Embed Super High Quality Video On Webflow Websites

The article provides a multi-step guide for embedding high-resolution videos on Webflow sites, bypassing the platform's 30MB limit for background videos and ensuring both quality and performance.

October 26, 2023

The Ultimate 120 UI/UX Checklist for Websites

Improve your website's user experience and interface with this comprehensive 120-point checklist covering research, design, usability, and analytics.

June 7, 2023

Is Webflow Secure? 7 Security Details You Must Know

Explore Webflow's security features, including SSL, SOC 2 compliance, AWS hosting, backups, and data storage practices. Learn how secure Webflow really is.

November 18, 2022

How to use mini design sprints to generate brilliant ideas in just two hours

Solve big problems without a five-day commitment. Learn to run a two-hour Mini Design Sprint! This guide focuses on core steps, setting goals and rapid sketching, to quickly generate and prioritise brilliant, user-focused ideas.

December 7, 2021

Top 10 Free Icon Sets for Schools

Creating professional, high-quality icons can be both costly and time-consuming. Since school marketing budgets need to stretch a long way, we've compiled the Top 10 Free Icon Sets for Schools.

July 14, 2020

The Ultimate Digital Checklist for CMOs and Marketing Managers in 2023

This essential checklist guides new Chief Marketing Officers (CMOs) through a seamless handover. Focus areas include securing administrative access to all digital assets, building strong provider relationships, conducting a full security and website audit, and establishing data-driven strategy using SMART goals to ensure quick command and success in the new role.

December 13, 2022

How to provide an agency access to all of your accounts

This guide provides a critical checklist for granting digital marketing agencies access to your accounts. The number one rule is to always retain full administrative ownership of your data across all platforms. Detailed instructions are provided for sharing access on Google Ads, Analytics, Tag Manager, Merchant Centre, Facebook/Meta, and LinkedIn to ensure a transparent, data-rich partnership.

November 30, 2022

5 Reasons You Need Better Copywriting

Great copywriting is the cornerstone of any successful website, providing the essential personality and voice for your brand. Quality copy directly influences sales and conversions by balancing information with entertainment, and is an SEO essential that drives higher search rankings through engagement. Investing in professional copywriting services ensures credibility and prevents the financial detriment caused by confusing or poorly written content.

October 13, 2022

Ultimate Web Terms Glossary

Decode web design and development jargon with this ultimate 2023 glossary covering key terms from accessibility and CMS to SEO and UI/UX.

August 23, 2023

How To Brief A Photographer To Take Awesome Photos For Your Website

Ensure you get stunning website photos by following these steps to effectively research, plan, create a shot list, and brief your photographer.

October 18, 2022

The Ultimate List of 101 Website & Digital Marketing Tips: Digital 101

Get 101 essential tips for improving your website and digital marketing efforts, covering everything from page speed and SEO to social media and security.

March 22, 2020

So, you want to build the best website for your company? Don't forget these 5 critical steps.

Avoid website project pitfalls! Download this free eBook outlining 5 critical steps for building the best website, complete with checklists and tools.

December 6, 2018

How to provide usable brand assets to your Digital Agency

Learn the best way to provide photos, logos, graphics, and videos to your digital agency. Covers recommended file formats, sizes, and resolutions.

October 30, 2019

A beginner’s guide to completing a website audit

New to website audits? Use this beginner's checklist to review content, links, usability, design, technical health, speed, and SEO basics.

December 20, 2018

The Ultimate Web Terms Glossary

Decode the jargon! This ultimate glossary explains essential web development, design, and marketing terms like CMS, CSS, SEO, UX, and more.

January 13, 2022