For a Marketing Manager, the website navigation is often a source of frustration.
You want the agility to add a new landing page, promote a webinar, or update a product line instantly. Yet, you are often blocked by rigid templates, or conversely, a system so complex that you are terrified to touch it for fear of breaking the site layout.
This is not a challenge unique to Webflow.
Whether you are building on WordPress, Sitecore, or a bespoke CMS, the development team always has to make a choice regarding the backend structure: do we "hard-code" the menu for stability and speed, or do we build it dynamically for maximum flexibility?
Every platform has multiple ways to skin this cat, and each approach comes with trade-offs.
At IGNITE, we believe the best navigation systems empower your marketing team to move fast without risking the integrity of the design.
This guide explains the three ways menus are typically built, the pros and cons for your content team, and the "Best Practice" approach we recommend for most organisations.
The Two Modes of Webflow: Who holds the keys?
Before diving into the menu types, it is important to understand the environment your team will be working in. Webflow separates the "Building" from the "Editing" to keep your brand safe.
1. The Webflow Designer (For Developers) This is the "code" view. It allows full control over layout, spacing, and structure. Unless you are technically proficient, marketing teams generally do not work here. One wrong click can shift the layout of the entire header.
2. The Webflow Editor (For Marketers) This is your home base. It is a simplified, visual interface that lets you edit text, swap images, and manage content. It is designed to be "unbreakable."
Why this matters: The type of menu we build determines what you can access in that safe Editor mode. If the menu is built incorrectly, you might find yourself unable to change a simple link without calling a developer.
1. Pure Static Menus
The Verdict: High Stability, Low Agility.
A static menu is "hard-coded" into the design. It is built as a fixed component on the page. It is robust and loads instantly, but it is rigid.
Your Experience in the Editor
✅ What you CAN do:
- Edit Labels: Rename "About Us" to "Our Story" to test copy.
- Update Destinations: Change where a link points (e.g. repointing a "Register" button to a new event page).
❌ What you CANNOT do:
- Add New Pages: You cannot add a new link to the navigation yourself.
- Remove Items: You cannot delete a link that is no longer relevant.
- Change Structure: You cannot move "Services" to sit before "About".
Best for: Brochure sites, microsites, or corporate sites with a strict sitemap that only changes once a year. If you need to add campaign pages frequently, this will frustrate you.
2. Fully CMS-Driven Menus
The Verdict: Maximum Agility, High Complexity.
In this scenario, the entire menu is powered by the database (CMS). This means the menu is dynamically generated based on a list in your dashboard.
Your Experience in the Editor
This offers total control, but often comes with a "cluttered" dashboard and a steeper learning curve for new team members.
✅ What you CAN do:
- Total Control: Add, remove, and reorder any link in the navigation instantly.
- Restructure: Move items between dropdowns without developer assistance.
❌ The Hidden Downsides:
- Dashboard Bloat: To make this work, your CMS dashboard often becomes filled with "system" collections that can be confusing to manage.
- Confusing Logic: You may have to manage complex "Parent" and "Child" relationships. If a team member accidentally unlinks a parent category, whole sections of the menu can disappear.
- Slower Site Speed: Fully dynamic menus can be heavier to load, which can have a minor impact on SEO and user experience.
Best for: Large media organisations or universities with hundreds of programmes that change weekly. For most marketing teams, this level of complexity is overkill and introduces unnecessary risk.
3. Hybrid Menus (The IGNITE Recommendation)
The Verdict: The "Goldilocks" Solution.
A hybrid navigation combines a static top-level bar with dynamic, CMS-powered dropdowns.
This approach acknowledges a simple truth in marketing: The main categories (About, Services, Contact) rarely change. However, the content under those categories (specific services, latest case studies, new webinars) changes constantly.
Your Experience in the Editor
This setup locks down the structural elements that break the design, while opening up the content areas where you need speed and flexibility.
✅ What you CAN do:
- Manage Dropdown Content: Launching a new service? You can add it to the "Services" dropdown immediately via the CMS.
- Reorder Sublinks: Want your high-margin service at the top of the list? You can set the sort order with a simple number.
- Safe Updates: You can publish these changes without fear of breaking the header layout or mobile menu.
❌ What you CANNOT do:
- Accidental Damage: You cannot accidentally delete the company logo or the main "Contact Us" button.
- Alter Core Structure: You cannot add a new top-level category (like adding "Shop" next to "About") without a developer ensuring it fits on mobile screens.
Best for: Schools, Not-for-Profits, Tech companies, and Professional Services. This is the standard we use for IGNITE builds because it offers the perfect balance of marketing agility and brand consistency.
Under the Hood: The IGNITE Menu Architecture
Even if you aren't a developer, it helps to understand how we structure this so you can see how easy it is to manage.
We keep your dashboard clean by using just two simple collections.
1. The "Menu Groups" Collection (The Buckets)
Think of these as the main categories visible in your navigation bar. We set these up once, and they act as "buckets" for your content.
Example Groups:
- Services Menu (The bucket for all your service offerings)
- Resources Menu (The bucket for downloads and news)
- Company Menu (The bucket for team and history pages)
2. The "Menu Links" Collection (The Pages)
These are the individual links that live inside those buckets. When you want to add a page to the menu, you simply create a new item here and "tag" it to a group.
Example: If you select the "Services" Group:
- SEO Strategy
- Web Development
- Content Creation
Example: If you select the "Resources" Group:
- 2025 Industry Report
- Webinar Recordings
- Latest News
The Result: When you add "2025 Industry Report" to the Resources group in the Editor and hit publish, it automatically appears in that specific dropdown on the live site. You didn't need to touch a single line of code, and you didn't risk breaking the layout.
Why Marketing Directors Prefer This Approach
We have refined this approach over years of working with marketing teams who need to move fast.
- It Protects Brand Integrity: The core navigation structure is locked, ensuring the site always looks professional on desktop and mobile.
- It Empowers Your Team: Junior marketing staff can update product lists or event links without needing advanced training or fear of "breaking the site."
- It Keeps Your Dashboard Clean: We avoid "CMS bloat." You only see the data you need to manage, keeping your workflow efficient.
- It Is Future-Proof: As your services evolve, your menu can grow with you. You don't need to pay for a rebuild just to add a new product line.
Summary
The goal of a great website build is not just how it looks for the customer, but how easy it is for your team to manage behind the scenes.
The IGNITE best practice method offers that balance:
✅ Static top-level navigation (Stability)
✅ CMS-driven dropdown content (Agility)
✅ Simplified dashboard for marketers
✅ Zero reliance on developers for day-to-day updates
This structure works for organisations of all sizes and avoids the common frustrations of rigid templates or over-engineered systems.
Want a site your team actually enjoys managing?
Our team at IGNITE has deep experience in designing Webflow sites for schools, NFPs and enterprise organisations. If you are tired of fighting with your current CMS, or want a navigation setup that supports your marketing goals, get in touch with us today.