Melbourne Girls Grammar Website
A bold digital presence for Melbourne Girls Grammar
Education
Private Schools
Melbourne Girls Grammar Website
Melbourne Girls Grammar is a place where challenge and choice create opportunities for every student to discover who she is meant to be. A leader in girls’ education since 1893, the School has built an outstanding reputation for excellence, enabling students to develop with confidence and independence. World-class learning programs, state-of-the-art facilities and an extensive co-curricular program inspire each student to achieve their best in the classroom and beyond.
The Brief
Melbourne Girls Grammar underwent a brand refresh in 2015 and the pre-existing website was no longer an accurate representation of the School. Given the website is often the first interaction potential students, parents and prospective employees have with Melbourne Girls Grammar, it was important that it be more in line with the high standards that the School strives to achieve.
Melbourne Girls Grammar also wanted to further diversify their marketing strategy, reflective of the new and ever-changing communication channels frequented by their audiences.
The brief connects the website redesign to the School’s 2015 brand refresh. Its priorities were intuitive navigation, quality content and information that would help prospective families and employees make informed choices. These are also central considerations in our school website design work.
The results below are reported in the original IGNITE case study. The available source does not specify the measurement period or baseline totals for website visits and page views.
Goals
- Elevate the Melbourne Girls Grammar web presence to feature intuitive navigation, quality content and new channels
- Increase digital and social reach, to be measured by website visits, conversions and engagement
- Enhance affinity with and comprehension of the Melbourne Girls Grammar brand and provide relevant information needed for audiences to make informed choices
Doris Mohrhardt - Director of Marketing & Community Engagement
