AFL Players' Association Website
Web design & Redevelopment of this content-rich website to ensure a more user-friendly experience for players and fans alike.
AFL Players' Association Website
Web design and development case study for the AFL Players Association (AFLPA).
The Brief
The existing AFLPA website was difficult to navigate and challenging to effectively manage content. The site needed to be re-developed to ensure a more user-friendly experience, including a strategy to allow readers to find other content and hence keep users on the site. Active promotion of the website was also required to increase engagement and awareness of the AFLPA.
We were responsible for the development of the AFLPA website, partnering with our friends at Sherwood to deliver the design.
Goals
"IGNITE are the teammates you want by your side when delivering a new website, which can be a daunting task. Highly recommend."
Adam Baldwin - Head of Communications